Google has announced that they offer preference to mobile optimised websites. They now show up in the mobile search results as a priority over non responsive websites.

What is Responsive Web Design?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences.

Why you should use that technology

In 2014 mobile internet usage took over desktop usage so it’s quite obvious that any business who generates potential sales from their website, needs to make their website friendly for mobile users. The main benefit is that users who have a better browsing experience are more likely to visit your business, and visit your website again. If your website is not mobile friendly you may find your potential customers may click off the page and go straight to your competitor’s website instead.

It is quick to load

Responsive websites are quick to load, and since 16% of mobile users will click off a website if it takes too long to load, this can be an incredibly important benefit.

Excellent User Experience

responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime.

Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial.

It is Recommended By Google

Yes, This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.